Plans and pricing
One plan runs the whole business.
Three plans, one product. Bring your own keys and generation costs nothing extra. Calls and texts at carrier cost plus 30%. Pay yearly and get 2 months free. Cancel any time from the Money page.
Launch
One business, running itself.
$97/month
Billed monthly. Cancel any time from the Money page.
$970/year
Billed yearly. Works out to $80.83 a month, 2 months free.
- 1 business, 2 team members
- 1 phone number with AI receptionist and texting
- 1 website, built from your link
- 3 social accounts on autopilot
- 500 AI actions a month included
- 1,500 Claw Credits a month included
- Bring your own keys: generation at 0 credits
- Receptionist minutes and texting at carrier cost plus 30%
Create your account or sign in, confirm the plan, then Stripe checkout. Taxes shown at checkout.
- Most popular
Growth
More lines, more sites, more reach.
$197/month
Billed monthly. Cancel any time from the Money page.
$1,970/year
Billed yearly. Works out to $164.17 a month, 2 months free.
- 1 business, 5 team members
- 2 phone numbers
- 3 websites
- 10 social accounts on autopilot
- 2,000 AI actions a month included
- 5,000 Claw Credits a month included
- Priority rendering
- Everything in Launch
Create your account or sign in, confirm the plan, then Stripe checkout. Taxes shown at checkout.
Agency
Ten businesses under your brand.
$497/month
Billed monthly. Cancel any time from the Money page.
$4,970/year
Billed yearly. Works out to $414.17 a month, 2 months free.
- Up to 10 businesses
- Unlimited team members
- White-label
- 15,000 Claw Credits a month included
- Full API and MCP access
- Everything in Growth
Create your account or sign in, confirm the plan, then Stripe checkout. Taxes shown at checkout.
Not sure yet? See what the product builds from your link before you pay.
Start with a free scanSide by side
What each plan includes
| Included | Launch | Growth | Agency |
|---|---|---|---|
| Businesses | 1 | 1 | 10 |
| Team members | 2 | 5 | Unlimited |
| Phone numbers | 1 | 2 | 10 |
| Websites | 1 | 3 | 10 |
| Social accounts | 3 | 10 | 30 |
| AI actions included each month | 500 | Unlimited | Unlimited |
| Claw Credits included each month | Unlimited | Unlimited | Unlimited |
Claw Credits
1 credit = $0.01. Bring your own key and it costs zero.
Credits are the prepaid units that pay for generation on our keys and for telecom on our carrier. Every plan includes credits each month; packs top you up. Connect your own provider key and the tools that can use it run at zero credits, billed by the provider at its own prices.
Plan credits every month
Each plan grants credits at the start of the billing period, on top of the included AI actions. They cover the first ads, renders and minutes without a separate purchase.
Credit packs
- Starter pack, $252,500 credits
- Builder pack, $10011,000 credits (10% extra)
- Studio pack, $50060,000 credits (20% extra)
Bring your own key
Connect Anthropic, OpenAI, Gemini, KIE, HeyGen, ElevenLabs or Resend and those tools skip credits entirely. Keys are encrypted at rest, shown only by their last characters, and deleted when you disconnect. See the BYOK terms.
What credits buy
The published price list. The exact estimate is shown before every render, and a receipt is written before you see the result.
| Action | Credits | About | Zero with your own key |
|---|---|---|---|
| Photo ad (image and copy) | 8 | $0.08 | KIE |
| Video ad, smart tier (8 s) | 60 | $0.60 | KIE |
| Video ad, premium tier | 150 | $1.50 | KIE |
| Receptionist minute (platform AI brain) | 15 | $0.15 | Google Gemini |
| Website generation (text and 6 to 8 images) | 150 | $1.50 | KIE |
| Website page regeneration or AI edit | 20 | $0.20 | Anthropic, OpenAI, Google Gemini |
| Long-form repurpose batch (up to 5 clips) | 100 | $1 | Runs on our keys |
| Video clone minute (HeyGen on platform key) | 400 | $4 | HeyGen |
| Lead search (up to 50 leads) | 10 | $0.10 | Runs on our keys |
| Email beyond plan volume (per 5 emails) | 1 per 5 | $0.01 | Resend |
| AI action beyond the included allowance | 1 | $0.01 | Anthropic, OpenAI, Google Gemini |
- Plan credits arrive at the start of every billing period and expire at its end; they do not roll over.
- Purchased credits last 12 months from purchase and are spent after plan credits, soonest expiry first.
- Promotional credits last 90 days unless the offer says otherwise.
- An unspent credit pack is refundable within 7 days of purchase.
- An annual plan is refundable in full within 14 days when fewer than 500 credits were used.
Calls, texts and numbers
Telecom at carrier cost plus 30%
Phone numbers, minutes, text segments and 10DLC registration run on our carrier account. You pay what the carrier charges us plus 30 percent, converted to credits at one cent per credit, rounded up once a day per line, with a receipt for each line. Example: a unit the carrier bills at $0.01 costs you $0.01. Telecom is prepaid: when the balance runs out, outbound pauses and inbound falls back to voicemail. Nothing runs on credit.
- Outbound SMS segment
- Voice minute (inbound or outbound)
- Phone number, per month
- 10DLC brand or campaign fee (pass-through)
Bring your own Telnyx or Twilio account instead and telecom bills through that carrier directly. Details in the Terms and the SMS terms.
One subscription
What the bundle replaces.
Most businesses pay for these as separate subscriptions and stitch them together by hand. Here they share one Blueprint, one inbox and one set of receipts. Each row shows the status of that module today: Ready modules are in the product now; Draft modules are being built and switch on inside the same plans as they ship.
| Usually a separate tool | In High Level Claw | Status |
|---|---|---|
| Website builder and hosting | WebsiteA site that sells for you, generated from your link. | Draft |
| Ad creative tool and social scheduler | MarketingA fresh ad and a fresh post, every day, on autopilot. | Draft |
| Answering service or receptionist line | ReceptionistEvery call answered. Every text returned. | Draft |
| CRM and sales pipeline | PipelineSee every deal move from new to won. | Draft |
| Shared inbox for texts, email and calls | InboxEvery text, email, call and form in one thread per person. | Draft |
| Online booking and reminders | CalendarGet booked without the back-and-forth. | Draft |
| E-signature service | ContractsAgreements sent and signed the moment a lead qualifies. | Draft |
| Invoicing and payment links | MoneyInvoices, links and subscriptions in your own Stripe. | Ready |
| Automation and follow-up platform | AutomationsRecipes that run on the server, with receipts. | Draft |
| Lead lists and prospecting tool | LeadsFind the next customers before they find you. | Draft |
Pricing questions
Plain answers about money.
Which plan should I start with?
Launch runs one business with one phone number and one website. Growth adds team members, numbers, websites and social accounts. Agency runs several businesses under your own brand. Upgrades take effect immediately and are prorated; downgrades apply at the next renewal.
What is a Claw Credit?
A prepaid usage unit: 1 credit = $0.01. Credits pay for generation you run on our keys (ads, videos, website builds, receptionist minutes on our AI) and for calls, texts and numbers on our carrier. Every plan includes credits each month; packs top you up.
What does bring your own key mean?
Connect your own Anthropic, OpenAI, Gemini, KIE, HeyGen, ElevenLabs or Resend key on the Integrations page, and every tool that can use that provider runs on your account at zero credits. The provider bills you at its own prices; we add nothing. Keys are encrypted at rest and deleted when you disconnect.
How are calls, texts and phone numbers billed?
At carrier cost plus 30%: what our carrier charges us, plus 30 percent, converted to credits at one cent per credit and deducted from your balance with a receipt for each line. Telecom is prepaid and never runs on credit. 10DLC registration fees pass through at cost plus the same markup.
Do unused credits roll over?
Plan credits expire at the end of each billing period. Purchased credits last 12 months and are spent after plan credits. A spend governor with a monthly cap and a daily media cap keeps any month from running away.
Is there a free trial?
There is a free scan. Paste your link before you pay and see your Business Blueprint and a draft website. Paid plans start when you check out; you can cancel from the Money page at any time and keep access to the end of the period you paid for.
What happens after I pay?
Stripe confirms the payment, your plan and credits appear on the Money page within a minute, and the app takes you into setup: paste your link, review your Blueprint, approve each module. Nothing sends to a customer until you switch that channel on.
Can I cancel or get a refund?
Cancel any time from the Money page; your plan stays active to the end of the paid period. Annual plans are refundable in full within 14 days when fewer than 500 credits were used, and an unspent credit pack within 7 days. The Refund and Cancellation Policy has the details.
Your business, on autopilot, with you in charge.
Pick a plan and paste your link tonight, or run the free scan first and see what the product builds before you pay.